Building Virtual Communities on Linkedin-J.D. Gershbein-Breakthrough Business Strategies Radio

Social Media was born out of the basic human need to connect with others and be a part of a community

Callie.org

LinkedIn, the largest professional network in the world, allows users the opportunity to build and develop tightly-knit business relationships that can be leveraged for real-world gain.  LinkedIn is not merely a virtual Rolodex, or a static directory of contacts.  Your mission is to invite people to connect, create touch points with your connections, and ideally, move the relationship forward.  Through artful and diplomatic communication on LinkedIn, you can ultimately identify prospects for your products or services, sell or market your products or services directly, cultivate referral sources, and gain favorable introductions to potential clients.

Many business owners are wondering how do I create this community and caring mindset as that was not something that they were taught nor welcomed in the business world they have participating in for the past 30 years.  Monday, August 2 at 12pm ET, 11am CT 10am MT 9am PT, J.D. and Michele will dig down into that topic so that when you listen you walk away with actionable strategies to build a stronger virtual community inside Linkedin.

CLICK HERE to go to Radio Segment

Breakthrough Business Strategies Radio

Monday 12pm ET, 11am CT 10am MT 9am PT

Have you experienced any of this:

• Received Linkedin connection request and you had no idea who they were?
• Received connections then no one ever made further contact with you?
• Spent time in Linkedin and wanted to find specific types of people and didn’t know how to find them?
• Your inbox full of unwelcome events notices from people who never took time to have a one on one with you?

You enjoyed J.D.Gershbein so much the last time he was on Breakthrough Business Strategies that we are bringing him back for a regular spot on our schedule as our in-house Linkedin expert.  A lot like having your own Linkedin strategist on retainer.  Let us share a little bit more about J.D. with you so you get a feel for who he is and what he has accomplished.

J.D. Gershbein

J.D. GERSHBEIN, CEO of OWLISH COMMUNICATIONS, is a specialist in the Art and Science of LinkedIn.  He is a gifted wordsmith who fashions unique and stylized LinkedIn profiles, facilitates his revolutionary LinkedIn workshop programs, and delivers customized LinkedIn training for individuals, groups, and companies.  J.D. is considered one of the top LinkedIn strategists in the world and a pioneer in the delivery of LinkedIn education.  Widely known for his thought-provoking and entertaining keynote speeches and presentations, J.D. focuses on personal branding, content management, communication etiquette, and strategic marketing on LinkedIn – at all levels of fluency, from novice to dedicated user.

He has been written up in Chicago’s Tribune Sunday business edition, check it out here <<CLICK

We will discuss from “Why should I join Linkedin?” all the way to “What does leveraging a connection on Linkedin mean and how is it done?”

Bring your pencils and notepads this will be a write it down kinda interview, we promise!

Every week you have the opportunity of where you spend your time online and in creating your business network connections.

Are you working with a strategy so that you are staying focused and using your time wisely?

There are some pretty common questions that come up for all business owners, regardless of their industry.  You are not alone in feeling overwhelmed, heck this is not our default mode of communication.  It is a new skill which requires new training and mindset to carry it off successfully.  So take a deep breath then take a second and thoughtfully ask yourself the questions below and realize that there are answers when you know more about where you are stuck and need help.

You are invited to ask yourself and your colleagues, staff and friends the same questions.  The more everyone around you is going in the same direction then the more successful you ALL will be.  That is how you can support each other and if this economic climate has given us a gift it is to turn back into our local communities and start to ask how can we help each other.

Here is a quick test to see if you need assistance with your social media strategy

Do you feel there is not enough time in a day to do social Media

1. Do you feel you are behind the eight ball each week
2. Do you sit down at the computer and ask yourself, now what do I do first?
3. Do you wonder if your results what they should or could be?
4. When you log into Linkedin, Facebook or even Twitter if you feel on any level “this might be a waste of time”
5. Do you ever say to yourself, “I know I need to be here but heck if I know what to do”
6. Do you post a lot on Facebook and wonder if anyone is even reading it?

Now, if what you are wanting to achieve is to grow your business, direct more traffic either online or offline into your business and you want to be able to accomplish that without pulling your hair out then you will want to think about a couple of things.

• Do I have the manpower to implement social media?
• Do I have a social media policy for my business?
• Do I have social media guidelines so that each person knows what is the next step including you?
• Do I know how to handle it when someone talks badly about my business online?
• Are you on all the channels and monitoring your business online?
• Are you monitoring your competition online?

These are just a small percentage of questions that are staring you in the face this year.  You owe it to yourself and your business to either learn and create your own social media strategy, or hire someone to do it for you.  You do not want to be behind the eight ball like Motrin or Nestle trying to clean up a PR nightmare because you were not prepared.  Learn from bif businesses mistakes and you will position your business for success in this new business economy.

Can you see the patterns yet?

We are in a different economic climate.  Traditional Sales & Marketing have not worked for  while, that’s where a lot of decline in business originated from…dissatisfaction is not what you want your customers/clients to feel about your business.  Stop and think about one of your unsatisfactory experiences with a business this past year.  Now did they give you the same old “that’s our company policy” VS do something to correct issue?  Here is where you have  leverage to beat the big boys and grow your business.

Creating a strong and loyal online presence is critical to your business today.

Join us as J.D. and Michele talk about how to be gracefully creating these communities.  They will be focusing their energy on this show towards Linkedin.  Your questions about other social networks are welcome, email them to Michele thebreakthroughspeicalist@gmail.com and she will create a show to address your needs.

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Let’s Build Your Online Presence

I love social media for more than my business, I love working with clients to help them achieve an online presence that would have been OUT of THEIR BUDGET otherwise in traditional media.

So are you ready to learn what it will take in this new era of business to connect with HOW CUSTOMERS WANT YOU TO COMMUNICATE WITH THEM?

“How Can I Raise My Visibility?”

…and get more business. It took me a while to realize that I had the answer all along (Ok, sometimes I am fast and other times a little slower).

Increase Your Visibility

Your weekly “Breakthrough Strategies Business Showcase Interview” is how you can raise your visibility and get more business.  How you ask?  Happy to share with you.

Conversation Prism Brian Solis

•    Halo Effect-Being Branded on same Show as High Profile Experts
•    PR-releasing your appearance is one of top ways to build credibility
•    Re-purpose interview, add to your blog or send out to prospects/clients
•    SEO-Michele gets front page rankings with her shows-you can too!
•    Building Your Know, Like & Trust factor when people can “hear” a powerful touch point
•    Longevity, unlike traditional radio-online stays there forever VS hear at 6:30am then gone 3min later

I have been blessed since childhood the skill and talent of being an interviewer.  Being  the kid who sat around the grown-ups and asked all the in depth questions about family history-or what it was like when they were a kid, teenager, newly married etc…Now I can help you be positioned to sound smart, ingenious and powerful because I have taken my skills to that level and make sure you receive the benefit when I interview you.

Call me 832-315-4907 or email me thebreakthroughspecialist@gmail.com and let’s set up your sponsored segment created get you interviewed. This will help you to be receive recognition online and offline today.

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