Foot In The Mouth Moments – How Will Your Brand Fare #BBSradio
Recent foot-in-the-mouth-moments for brands have been fueled with our fascination in people’s choices. There have been big brand as well as unknown brands take major dives as they navigate the social waters in the past few weeks. Today’s radio segment is to bring you multiple perspectives – small entrepreneur all the way to an international brand will weight in on how they have swam in the social media pool. We will look at both failures and successes. Our intention is to give you insights in how you can ask better questions for your business – helping you to prevent these mistakes from happening to your brand.
Is This the Message You Want to Give Your Customers?
Monday August 6th 12pm ET
CLICK here to listen >>>Breakthrough Business Strategies radio
Mobile listeners call 646-200-3742
Today’s Topic:
PR/social media foot in the mouth moments – Olympics, Celeb Boutique, and Chick-fil-A. What can we learn from these mistakes to elevate our and our customer’s experience in the online world where people are watching 24/7.
Today’s Guests:
Deb Weinstein, co-founder and partner of Toronto PR agency, Strategic Objectives, received the Queen’s Diamond Jubilee Medal at an official ceremony on Wednesday, May 23, 2012 in Toronto. Deb brings 27 years wisdom to this conversation where we will learn how to look and ask better questions before this potentially happens for our own business.
This year Strategic Objectives also was named on the Top Ten CSR – A List 2012. These awards are a testament to their innovation, passion, commitment to excellence and dedication to advancing positive change and leadership in Canada that defines their company and everything they do.
Olivier Blanchard -author Social Media ROI and strategist at Brand Builder, Inc. Olivier spent 15 years in various Marketing Management, Brand Management and Business Development roles both in B2B and B2C industries. He is widely recognized by his peers as one of the world’s leading voices in New Marketing, Social Media program integration, and Social Media measurement methodology.
As chief troublemaker at BrandBuilder, Olivier now devotes most of his time to helping C-suite executives and their organizations both identify and achieve their business objectives using all of the tools at their disposal (not just social media).
Jonathan Wichmann is the Head of Social Media at Maersk Line, the world’s largest container shipping company.
Jonathan will share his experiences, insights and mistakes – helping you to crave out a better path for your B2B in social media.
- A massive presence in no time, e.g. 9 platforms and almost 400,000 fans on Facebook
- “In an industry where you’d think no one would be social” – Scott Stratten (https://vimeo.com/39774141)
- Engaging customers, employees and even top executives
- A low cost approach: Insourcing Jonathan from an agency and has spent less than $40K in 10 months
- From one man to everyone: Now global roll-out involving comms people in 125 countries
Breakthrough Sales Tip from Don Cooper
The Sales Heretic ™ delivers us actionable sales techniques we can gain results from right after the show. We will learn…
Don Cooper, The Sales Heretic™, will help you figure out if you’re chasing after the wrong prospects and show you how to focus on the right prospects instead!
You will want to make these interview
part of how you start your Mondays
WHY?
Because you get the equivalent of a consult and coaching session
That means each week Breakthrough Business Strategies radio delivers you value of $250.00 to $1,000.00 depending on the guest’s hourly rate. And many of them do not take one-off clients, so now you are getting access to their knowledge that would normally be unavailable to you. Join us – ask those questions you want to know to move to the next level in your marketing — drive some good results — then tell us what you accomplished.
Join us using Hashtag #BBSradio
…as we are rewarding your participation when you help spread the word of the guest, the radio show and any “gold nugget moments you tweet.”
Monday August 6th 12pm ET
Breakthrough Business Strategies Radio <<<CLICK to listen
Mobile listeners 646-200-3742
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Michele Price Communication Strategist
Michele Price Communication Strategist
Follow, connect & communicate with Michele Price:
The Sales Heretic ™ – Don Cooper
Follow, Connect, and Communicate here:
Deb Weinstein, co-founder Strategic Objectives
Follow, Connect, and Communicate here:
Twitter Strategic Objectives
Olivier Blanchard, The Brand Builder
Follow, Connect, and Communicate here:
Jonathan Wichmann Head of Social Media Maersk Line
Follow, Connect, and Communicate here:
Monday August 6th 12pm ET
Breakthrough Business Strategies Radio <<<CLICK to listen
Mobile listeners 646-200-3742
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Speakchat
Monday August 6thth 9pm ET
Guest: TBA
Topic: TBA
Our Purpose:
Creating a community of individuals and businesses who revolve around the professional speaking industry.
You are welcome if you are a speaker, event planner, speaker bureau, publishers, conferences, vendors of the industry i.e. video, sound, product productions…the list is rather long which is what will make this an exciting chat.
Our goal is to have weekly topics that share and expand all of our knowledge, connections and of course businesses.
When:
Mon 9pm ET
Topics requested for in 2012:
- Story telling skills
- Platform speaking skills
- Marketing materials
- How to use social media effectively for speakers
- How to book more business
What will you tweet using hashtag #Speakchat and ask us to include here?
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You can also find great resources, as well as hear and absorb FREE consulting and coaching each week on Breakthrough Business Strategiesradio, Mon 12pm ET. Discussing topics, Digital Media, Sales, Marketing,Productivity, Success thinking, Tools-digital and offline, the things you need to know and use to be successful & profitable in business today.
Michele Price is a high energy, straight talking speaker, radio host and media/publicity/marketing strategist for conferences and product launch clients needing to make a Big Digital Splash. As the voice of Breakthrough Business Strategies radio, Michele created a communication hub for businesses globally. She is the founder of #Speakchat a social media chat for the speaker/author community. Hire Michele as your Digital Media Splash Agent when you HAVE to be Seen Now!
Photo Attribution
http://www.flickr.com/photos/daver6/7559894282/sizes/m/in/photostream/
