New Rules Marketing & PR -David Meerman Scott-Breakthrough Business Strategies

“I didn’t plan on becoming a marketing strategist on purpose.  I came upon it accidentally” David Meerman Scott.

Coming from the corporate marketing world he has a powerful, simple and strong message to businesses today.  Putting yourself in the stream where the customers/clients are searching for the products and services they want to buy, it is NOT AN OPTION of  “How am I gonna fit this into my schedule”, it is a necessity because they is how they (the customer/client) want to BUY!

“So if you are going to business with them you have to BE THERE!” (David)

As a worldwide speaker, author and marketing strategist who “get’s it” and what is “working” for today’s business climate you will hear

David Meerman Scott-Breaktrhough Business Strategies

RADIO SHOW CLICK HERE

David Meerman Scott brings a fresh, frank and fun perspective to how you are being found and sharing your message in marketing today.

If you have not read or heard David talk yet you will thoroughly enjoy and find usable and actionable points for NOW.

There is a great example of David’s message in the video below, it surely is a wake up call for many business owners.

Join us as we delve into how you as business owners are able to create profits in what looks like a down turn economy for many.

He shares great nuggets like knowing where they (customers/clients) are is how you are going to know where there is (a place to find your customer/clients)

“It is critical today to know where you should be so you are fishing in the full pond.” (Michele)

How are you providing value in a dynamic place/space?

Great message David shared last year at SXSW 09

His book New Rules Marketing & PR is a must read and I am not saying that because he was on the radio show, I had him on radio show because it is a MUST read.

New Rules of Marketing & PR

This isn’t the same old marketing and PR you’ve tried before:

• You don’t obsess about being “on message.”
• You don’t break the bank with expensive advertising.
• You don’t beg mainstream media to write about you.

> Instead, you tell your story directly to an interested market!

(No affiliate sales off this book-heck if I did it would buy pack of gum giggle)

Now , for my listeners who have expressed overwhelm

I have an answer for you, a blue-print takes off all the pressure and gives you a road map to follow so you are not wasting time each day deciding what, where, when and how.

“Nothing will ever be attempted if all possible objections must first be overcome.”

-Samuel Johnson

RADIO SHOW CLICK HERE

Follow David Meerman Scott on twitter, facebook, blog—Follow Michele on twitter, facebook, blog

I have a new blog I would love you to check out, read and leave comments letting me know what you think, like , dislike and want more of so we can be your resource for Social Media & Internet Marketing for Smart People & Small Business today.

***Here is your chance for 15 minutes of fame and power.************************

• I want to be interviewed
• I want the new exposure for my business
• I want to be able to leverage this interview for my advantage (Michele will show me how)
• I want all these high powered guests “start-dust” to rub off on ME
• I want Michele to interview me and make me look, feel and sound good, can you say Shazam

SO what do I need to do?????? PHASE ONE

Easy make one video less than 60 seconds why we should choose you?

What makes you the next best person to share , teach and bring us new mindset or web 2.0 tools techniques or technologies.  What awesome solutions does you & your company give?

If you are an accountant I want to hear why listeners would find your service outstanding to their neighborhood accountant.

UPLOAD and send us link we will post here on page where everyone can vote. You can email me your url/link to thebreakthroughspecialist@gmail.com.

Come on stand up to the challenge and dig deep this is your chance to start your journey, who knows where you will go from here or the relationships you build with the guest you are on same show.  It has done wonders for my business.

Now, imagine have your 15 min of on air fame on the same show as one of these guests and what that will do for you recognition and position you in your industry just as if you were on CNN itself.

I will show you how to leverage your interview and make it work for you 24/7 online driving interested prospects to your blogs and sites.

Here is how the first time will go for this honor.  You invited to make a video 2-3 min after your first one telling us why we should interview you and your business on Breakthrough Business Strategies.

I will have panel judges helping me chooses who have best presentation and met the requirements.  We are secret talks with possible sponsors for this segment so stay tuned.

Go Create your video the first 10 get extra 15 points for taking action swiftly.

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Have you taken me up on my offer for a 30 minute lazar session on how to better Optimize Your Presence in Social and Online Media?

Here is promised link I talked about in show for FREE audio(remember it is at top right under the video)

“Start Your Day With Good Intentions”